And more than ever, they need a trusted voice to tell those stories.

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Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.

The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.

In partnership with The Weinstein Company, Playboy collaborated with Quentin Tarantino to develop a limited edition Playboy t-shirt inspired by The Hateful Eight, which was given away to fans.

The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.

While we have countless ladies and couples broadcasting live on our website, it's by no means all we have to offer.

We know different people have different tastes and we like being able to give everyone what they're looking for.Beyond straight couples and laides we also have gay men/couples, lesbians, swingers, mature women/couples, and trannies - just to give you a sample!They've all got their own various kinks too so whatever sort of fetishes you might have, we're bound to have a live cam right up your alley. We hate places pulling the old bait and switch move just as much as you do, so you'll never have to worry about us hassling you for a credit card number.We couldn't be happier to offer all of this to your 100% free of charge.The only way you'll ever spend a single penny on our website would be if you voluntarily decide to tip your performer. You don't even need to do anything to start viewing and enjoying our cams!The program organically integrated key brand messaging and product placement.